About

An entrepreneur shaped by 15+ years of building — and a lifelong commitment to growth.

I build companies, lead people, and increasingly build with AI. My work spans creative, finance, governance and operations — held together by a holistic view of what makes business actually work.

I’ve spent the last 15+ years co-founding, running and growing our Marketing/Creative Agency Beegleton, and along the way we added a photography company to the mix, served on multiple boards, and led finance inside a group of companies operating in real estate, psychiatry, retail and social care.

Personal development has been a constant thread. I was among the first 1,200 coaches certified by John C. Maxwell — what is today Maxwell Leadership with 40,000+ certified leaders worldwide. Paul Martinelli, Bob Proctor and Vishen Lakhiani (and Mindvalley) have all shaped how I think and lead.

I believe in a holistic approach. Business can easily be reduced to numbers and KPIs, but I see results as a direct consequence of how I think, how I feel, and how I keep growing.

Selected milestones

  • 2009 — Founded our Marketing/Creative Agency Beegleton.
  • 2012 — Among the first 1,200 coaches certified by John C. Maxwell.
  • 2015 — Acquired and built a photography company.
  • 2018 — Led finance for a group across real estate, psychiatry, retail and social care.
  • 2021 — Multiple board roles across industries.
  • 2024 — Engaged with Företagarna to shape a better climate for entrepreneurs in Sweden.
  • 2025 — Doubling down on AI — building new products, services and revenue streams.